Founder Feature: Candice Holloway of Soul Secrets

Meet Candice Holloway.

Owner of Soul Secrets.


"Perfect your craft. There is always an opportunity for growth. Focus on what you know how to do and make it great!"




Soul Secrets is a soul food family restaurant that serves original southern recipes dating back to 1864 - reminiscent of their grandmother’s kitchen.

Q: What makes Cincinnati a great place to start a business?

A: Cincinnati is great because of the diversity throughout the city.


Q: How did a grant from Main Street Ventures impact you and your business?

A: The grant will allow us to purchase equipment that is needed to cook our food fresh daily.


Q: What does a typical day in your life look like?

A: A typical day looks like planning and organizing my calendar to ensure that all catering orders can be filled with the menu items selected by the customer. Once a week I also try out a new recipe that adds a soulful twist.



Q: What is a lesson you've learned that has shaped your work?

A: “Notice what you notice.” My former professor, Margie, always said this.


Q: What's next for Soul Secrets?

A: Open up our brick and mortar and invite the city down to enjoy a good home-cooked, soulful, southern meal!